Indian Generative AI startups to watch in 2023

The Generative AI era has dawned – thanks to the potential and promises shown by large language models (LLMs) like ChatGPT.  Over the last few months, there have been frenzied discussions around how generative AI can potentially revolutionize the way people and businesses work and innovate. 

As new offerings and advances abound in this area, so is the funding for generative AI startups across the globe. According to a report by CB Insights, ‘2022 was a record year for investment in generative AI startups, with equity funding topping $2.6B across 110 deals.’ 

In India, generative AI startup space is indeed yet to bloom. Only small percentage of the investments has so far come to Indian startups. That said, the Indian generative AI startup ecosystem is not far behind when it comes to innovation and distinctiveness. 

There are several startups in this space, but here are a few Indian companies to watch out for as generative AI continues to break new grounds. 

Rephrase.ai: This Bangalore-based startup is an AI-powered synthetic video creation platform that converts plain text into hyper-personalized video. The company has already generated over 250,000 video content and has worked with over 50 enterprise clients. The company is co-founded by Ashray Malhotra, Nisheeth Lahoti and Shivam Mangla in 2018. 

Gan studio: Gan studio’s Myna platform helps businesses build hyper-personalized video marketing campaigns through generative AI. Gan’s mission is to democratize personalized video creation. Myna has been used by a number of brands already including Swiggy, Zomato, Vivo, Bajaj and Samsung. Gan was founded in March 2021 by Suvrat Bhooshan and is headquartered in New Delhi.

Peppertype.ai: Peppertype.ai, launched by content production firm Pepper Content, is a virtual content assistant  that lets you create high-converting content in seconds. The platform is being used by 250,000+ individuals in brands such as Flikart, Cred, Disney Hotstar, Spotify etc. 

Kroop.ai: Founded by  Dr. Jyoti Joshi, Kroop.ai is a deep tech startup that has developed a sophisticated audio-visual deep learning platform. Its platform The Artiste generates high quality videos with digital avatars with just audio or text as input. Its ethical audio-visual data generation technology is combined with multimodal and explainable deepfakes detection. 
Beatoven.ai: Bengaluru-based Beatoven.ai is a music-tech startup that uses advanced AI music generation techniques to compose unique mood-based music for video or podcast content. Launched in 2021 by Mansoor Rahimat Khan and Siddharth Bhardwaj, the platform is used by individual creators as well as production houses, metaverse companies and agencies.