Generative AI has emerged as a transformative force within the automotive industry, revolutionizing the way vehicles are designed, manufactured, and experienced. A recent article by Sarwant Singh, President (Europe) and Chief Commercial Officer, MarketsandMarkets, published on Forbes.com, explores the various use cases of Generative AI in the automotive sector, highlighting its immense potential to reshape the future of mobility.
The article further sheds light on the remarkable advancements made possible by Generative AI. Singh highlights how this cutting-edge technology has the power to bridge the gap between digital pixels and physical reality, paving the way for unprecedented innovation.
“Generative AI is widely held to be the key to unlocking a truly autonomous vehicle (AV) future. In April 2023, Great Wall Motor-backed Chinese technology start-up Haomo.AI launched DriveGPT, an autonomous driving support platform based on a generative large-scale model (LLM). The platform combines reinforcement learning from human feedback (RLHF) with actual manual driving data to enhance cognitive decision-making capabilities in autonomous driving,” said Sarwant Singh.
By embracing this technology, companies can redefine the boundaries of innovation, creating safer, smarter, and more sustainable vehicles. Generative AI can create virtual worlds and imitate real-world circumstances by using algorithms to produce new information, such as photos, videos, and even text. This enables autonomous vehicles to learn and adapt in a secure setting.
Singh believes that Generative AI will transform AV R&D in three ways, namely simultaneous generation of multiple scenarios, prediction of future vehicle trajectories, and advancement of decision reasoning chains. He also adds that the technology will play a crucial role in vehicle personalization.
Source: MarketsandMarkets
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