Using the device intelligence technology from Shield, inDrive’s defenses against fraud and ensures the highest levels of trust, transparency and fairness for drivers and passengers worldwide.
inDrive, one of the fastest-growing online ride-hailing services, is a great case in point for how device intelligence technology can be effectively used to ensure better outcomes for customers.
Using the device intelligence technology from Shield, inDrive’s defenses against fraud and ensures the highest levels of trust, transparency and fairness for drivers and passengers worldwide.
With the second most downloaded mobility app in the world, inDrive provides for the mobility needs of users in over 700 cities and across 47 countries. Today, the inDrive app has been downloaded more than 150 million times. In India, inDrive is already active in over 10 Indian cities including Chandigarh, Ludhiana, Lucknow, Bhopal, Jaipur, Delhi-NCR, Kolkata, Mumbai, and Chennai, with plans to expand into other markets. A people-driven business on a mission to challenge injustice, the platform uniquely empowers drivers and passengers to negotiate fair price offers based on route or other factors.
Shield provides risk intelligence which eliminates injustice and unfairness by ensuring that negotiations and prices are kept transparent. Dishonest and fraudulent users are kept out of the inDrive platform, preventing them from causing issues such as unwarranted price hikes.
The technology enables inDrive to stay ahead of ride-hailing fraud syndicates across the world. These fraud groups often use fake accounts, which can be created with tools such as app cloners, with stolen identities, or even by taking over legitimate accounts.
According to SHIELD’s data, over 20% of user accounts across tech platforms in India are fake. Using app cloners, fraudsters are able to create and access multiple instances of the same app from a single device. Fraud syndicates further scale the breadth of their fraud strategy by replicating this across a large number of devices. Fake accounts can be used to complete ghost rides – rides that do not actually happen – to quickly rack up ride completion incentives. Fake accounts can also be combined with the use of GPS spoofers to simulate high demand in one area, causing fare surges fraud syndicates profit from.
Proactively looking to stop fraud, inDrive will leverage the SHIELD ID, the global standard for device identification that can help link fake devices created from the same physical device, which could number in the thousands. The ID will empower inDrive to identify instances of multiple driver or passenger accounts being operated from the same device. At the same time, SHIELD’s AI technology can pinpoint large numbers of accounts tapping on the same IP address or subnet. Its Risk Indicators will detect the installation and activation of all malicious tools and techniques on the platform, such as GPS spoofers, tampered apps, and app cloners.
All of this is done without the need for Personal Identifiable Information (PII), ensuring that inDrive remains compliant with data protection and privacy laws around the world without compromising on security.
inDrive was rapidly launching in new markets and needed to account for the diverse and distinct fraud risks.
Arsen Tomsky, CEO & Founder, inDrive said, “inDrive is dedicated to challenging injustice and upholding transparency and fairness in the mobility and transportation space. Our partnership with SHIELD empowers us to stay true to our mission of helping people, as well as ensuring the highest standards of trust and fairness for all while maintaining our rapid pace of growth.”
Justin Lie, Founder and CEO of SHIELD, added, “…Trust is a two-way street, and SHIELD is proud to be helping inDrive ensure fair prices and a level playing field for genuine drivers and passengers.”
