Wipro has partnered with mirrAR.com, an Indian augmented reality startup that offers immersive try-before-buy solution for luxury retailers. 

Through this partnership, Wipro has built a wayfinding technology to engage customers seamlessly through aisles in large indoor spaces and back home. The company said that the solution addresses a range of customer needs – right from curating personalized routes and creating shopping lists to the ease of tracking items.

The indoor location market is projected to reach an impressive USD 20.35 billion by 2029, showcasing the increasing demand for advanced indoor navigation solutions, the company stated. Similarly, the location-based services market is expected to surge to USD 29 billion by 2028, underlining the industry’s rapid growth and potential.

Wipro solution promises to help spaces capture valuable customer in-store traffic data to understand behaviors and preferences, enabling seamless navigation. The indoor wayfinding solution essentially provides precise and up-to-the-minute directions within large indoor spaces.

“Embracing innovation has always been at the core of our vision, and our partnership with Wipro for their wayfinding solution exemplifies our commitment to revolutionizing the retail experience,” said Meghna Saraogi, Founder & CEO at mirrAR.com.

“By leveraging our AR and AI capabilities, we aim to redefine how customers navigate and engage within large indoor spaces, with Wipro. This collaboration underscores our dedication to creating cutting-edge solutions that seamlessly blend technology with real-world applications, ultimately enhancing the way people experience and interact with their surroundings.”

“Navigating the physical world becomes more intuitive with AR-driven wayfinding applications. Users can receive real-time, context-aware information overlaid onto their physical surroundings. Whether exploring virtual cities or navigating augmented maps, AR enhances spatial awareness and simplifies navigation within the immersive world.” added Sudhakar Yadav, Spatial Solution Architect at Wipro.

Sudha Subarayan, Enterprise Mobility Architect, Wipro said that Wipro plans to give customers an interactive and immersive shopping experience or products such as clothing, accessories before making a purchase. By bridging the gap between online and offline retail, it reduces uncertainty in buying decisions, leading to increased customer confidence and satisfaction. This not only contributes to higher conversion rates and reduced return rates but also positions brands as innovative and customer centric, she added. 

The wayfinding solution comes with the capability to also integrate with location-based services such as ordering food and event booking in addition to the virtual product try-ons. The company is aiming at grabbing the opportunities that are emerging in Airports, Shopping Malls, hospitals and Offices. 

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Wipro today announced that it will be making a $1 billion investment in advancing AI capabilities over the next three years. As the first step, the company launched Wipro ai360, a comprehensive, AI-first innovation ecosystem aimed at integrating AI into all of its platforms, tools, and solutions used internally and offered to its clients. 

With responsible AI at its core, Wipro ai360 will bring together the 30,000 Wipro experts in data analytics and AI (ecosystem partners) with Wipro’s technology and advisory ecosystem from four global business lines. 

Capabilities across cloud and partnerships; data, analytics and AI; design and consulting; cybersecurity; as well as engineering  will be leveraged to develop new solutions and embed AI into all processes and practices.

“Artificial Intelligence is a fast-moving field,” said Thierry Delaporte, Chief Executive Officer and Managing Director, Wipro Limited. “Especially with the emergence of generative AI, we expect a fundamental shift up ahead, for all industries. New business models, new ways of working, and new challenges, too. This is exactly why Wipro’s ai360 ecosystem places responsible AI operations at the heart of all our AI work. It’s meant to empower our talent pool and be ubiquitous across all our operations and processes, as well as our solutioning for clients. We are ready for the AI-driven future!”

Wipro’s innovation hub Lab45 will be a core part of the Wipro ai360 ecosystem, providing clients with the talent, training, scale, as well as the research and co-innovation capabilities needed to accelerate AI adoption.

The $1 billion investment will help further advance Wipro’s AI, data and analytics capabilities and foundation, R&D and platforms, enhance FullStride Cloud, and build new consulting capabilities to help clients adapt to change and unlock new value through AI.

Wipro will also accelerate investments in cutting-edge startups through Wipro Ventures. Additionally, the company will launch a GenAI Seed Accelerator program, which will provide select GenAI-focused startups with the training needed to become enterprise-ready.

In achieving these goals, the company will train all 250,000 employees on AI fundamentals and responsible use of AI over the course of the next 12 months and will continue to provide more customized, ongoing training for employees in AI-specialized roles.

Wipro will develop a curriculum that maps out the complete AI journey for different roles. The completion of the curriculum will culminate in the credentialing of employees through the Decentralized Identity & Credential Exchange (DICE) ID platform. Wipro will also run hackathons and challenges on its talent crowd platform, Topcoder, for continuous upskilling of employees.

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