Wipro has partnered with mirrAR.com, an Indian augmented reality startup that offers immersive try-before-buy solution for luxury retailers. 

Through this partnership, Wipro has built a wayfinding technology to engage customers seamlessly through aisles in large indoor spaces and back home. The company said that the solution addresses a range of customer needs – right from curating personalized routes and creating shopping lists to the ease of tracking items.

The indoor location market is projected to reach an impressive USD 20.35 billion by 2029, showcasing the increasing demand for advanced indoor navigation solutions, the company stated. Similarly, the location-based services market is expected to surge to USD 29 billion by 2028, underlining the industry’s rapid growth and potential.

Wipro solution promises to help spaces capture valuable customer in-store traffic data to understand behaviors and preferences, enabling seamless navigation. The indoor wayfinding solution essentially provides precise and up-to-the-minute directions within large indoor spaces.

“Embracing innovation has always been at the core of our vision, and our partnership with Wipro for their wayfinding solution exemplifies our commitment to revolutionizing the retail experience,” said Meghna Saraogi, Founder & CEO at mirrAR.com.

“By leveraging our AR and AI capabilities, we aim to redefine how customers navigate and engage within large indoor spaces, with Wipro. This collaboration underscores our dedication to creating cutting-edge solutions that seamlessly blend technology with real-world applications, ultimately enhancing the way people experience and interact with their surroundings.”

“Navigating the physical world becomes more intuitive with AR-driven wayfinding applications. Users can receive real-time, context-aware information overlaid onto their physical surroundings. Whether exploring virtual cities or navigating augmented maps, AR enhances spatial awareness and simplifies navigation within the immersive world.” added Sudhakar Yadav, Spatial Solution Architect at Wipro.

Sudha Subarayan, Enterprise Mobility Architect, Wipro said that Wipro plans to give customers an interactive and immersive shopping experience or products such as clothing, accessories before making a purchase. By bridging the gap between online and offline retail, it reduces uncertainty in buying decisions, leading to increased customer confidence and satisfaction. This not only contributes to higher conversion rates and reduced return rates but also positions brands as innovative and customer centric, she added. 

The wayfinding solution comes with the capability to also integrate with location-based services such as ordering food and event booking in addition to the virtual product try-ons. The company is aiming at grabbing the opportunities that are emerging in Airports, Shopping Malls, hospitals and Offices. 

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A majority of employers around the world are optimistic that emerging technologies, including artificial intelligence (AI), machine learning, virtual/augmented reality (VR/AR), blockchain, and others, won’t eliminate workers, but will actually create more jobs. That’s according to The Future is Now: AI, the Metaverse, & the World of Work, from Experis, the global IT professional resourcing and services company that is part of the ManpowerGroup family of brands.

“The integration of AI, machine learning, VR/AR, and other emerging technologies is rapidly transforming industries and driving the need for an adaptable workforce,” said Experis Senior Vice President Ger Doyle. “We are seeing companies embrace these new technologies with many seeking to hire or upskill existing talent to take advantage of potential productivity gains. Smart employers know that embracing digitization and nurturing human talent will enhance their readiness to succeed in this era of rapid technological advancement.”

With 78% of IT organizations reporting difficulty hiring the talent they need with the skills they covet, an increasing number of companies are either adopting or planning to adopt the use of emerging technologies in their recruiting processes, including: AI (35% adopted, 36% plan to), Conversational AI (35% adopted, 36% plan to), Machine Learning (38% adopted, 34% plan to), and VR (30% adopted, 35% plan to), according to ManPower Group Talent Shortage Survey.

ManpowerGroup interviewed 5,978 IT employers across 41 countries on hiring intentions for the third quarter of 2023.

“So far, the signs are no different from what we have seen with earlier versions of AI or tech innovation. Generative AI can be expected to mostly automate tasks and skills within jobs rather than entire jobs. We should relish the opportunity to outsource these mundane tasks – freeing up our time for more creative and intellectually sophisticated endeavors,” ManpowerGroup Chief Innovation Officer Tomas Chamorro-Premuzic said. “This isn’t about us versus AI or humans versus machines. Instead, it’s about how we can leverage these tools to augment and upgrade our uniquely human skills and lead a more human-centric life.”

Additionally, the latest Experis Tech Talent Outlook finds the rise of new tech has also shifted the hiring priorities and focus for employers.

The top five staffing priorities reported are:

1. Cybersecurity (34%)
2. Technical Support (32%)
3. Customer or User Experience (31%)
4. Database Management (27%)
5. Customer Relationship Management Systems (25%)

To address these technology-related challenges, employers shared they are implementing the following approaches:

• Training and upskilling the current workforce (50%)
• Hiring new workers with the required skills (46%)
• Investing more in automation (39%)
• Reskilling workers and transitioning them into IT roles (39%)
• Hiring short-term staff (freelancers, contract workers, etc.) to fill skills gaps (38%)

The Experis Tech Talent Outlook research is based on results from the ManpowerGroup Employment Outlook Survey.

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According to Technavio, the global metaverse market size is estimated to grow by USD 1,152.35 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 40.06% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 39% of the market’s growth during the forecast period.  In 2017, the metaverse market was valued at USD 92.48 billion. 

The VR or AR devices segment will account for a significant part of the growth during the forecast period. These devices include headsets, smart glasses, and lenses used for interacting on the metaverse platform. The growth of this segment is attributed to factors such as new product launches and the growing adoption of VR and AR in different application areas.

• The growing smartphone penetration and use of 5G are driving the market growth.
• 5G is becoming popular with the high adoption of smart devices such as smartphones.
• Thus, the use of different apps and online platforms for online shopping is expected to increase.
• Businesses such as e-commerce and finance businesses are expected to adopt advanced technologies such as metaverse to enhance the virtual experience.
• Therefore, the growing smartphone penetration and use of 5G are fueling the growth of the global market during the forecast period.

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