Genpact has signed a strategic five-year partnership with Tropicana Brands Group, a leading chilled beverage company, to transform its global business services and supply chain operations.

Genpact will leverage its domain expertise and digital business platform to implement standardized processes, data analytics, and innovative digital solutions to transform Tropicana Brand Group’s finance and accounting (F&A) operations. 

The efforts are aimed to streamline and automate a wide range of essential F&A operations, encompassing Master Data, Accounts Payable, Expense Management, Order to Cash, General Accounting, Reporting, Customer Supply Chain, Procurement Operations, and others.  As part of the engagement, Genpact will conduct S/4 HANA testing to help deploy new systems while enabling new Global Business Services capabilities. The companies also will implement generative AI to automate and transform the business processes. 

“Tropicana Brands Group is committed to delivering modern enterprise business services that are future-ready and aligned with our growth plans,” said Matt Murray, Head of Corporate Finance, Tropicana Brands Group. “Through partnership with Genpact, we anticipate seamless and connected experiences at every touchpoint. Tropicana Brands Group is committed to fostering new growth through innovative processes, cutting-edge technology, and data analytics.”

“Consumer goods companies looking to modernize and grow need robust, integrated solutions that align processes with operations across the entire value chain,” said Anil Nanduru, Global Business Leader, High Tech and Manufacturing and Consumer and Healthcare, Genpact. “Tropicana Brands Group exemplifies this approach by strategically reengineering its business through the use of advanced digital technologies and data analytics to enhance revenue, profitability, and innovation.”

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Supply chain leaders cite the need to reduce costs, improve the customer experience and expedite delivery times as their top-three challenges, yet fewer than half are leveraging their supply chain data to inform their strategy and 14% aren’t using supply chain data at all to make decisions. That’s according to survey findings released today in a new report, “Data-Driven Decisions: Why Many Supply Chains Are Falling Behind,” by leading supply chain visibility provider FourKites.

FourKites partnered with international research data and analytics group YouGov to poll 500 supply chain leaders across every industry in the US and UK to understand how they’re digitizing their supply chains and mitigating risk. While most respondents (72%) recognize the importance of connecting disparate supply chain data, and nearly half (42%) plan to invest in technology over the next six to 12 months, the majority of supply chain leaders are struggling to extract the information they need to make the data-driven decisions that will help them meet their strategic objectives. 

Specifically, 48% of respondents say their supply chain digitization is sub-par, and 43% say they have no single source of truth for their data.

“Two-thirds of responding companies are using supply chain data only for simple, day-to-day tasks — many have yet to realize the opportunity to look at their supply chain end-to-end to make informed, strategic decisions,” said FourKites Chief Strategy Officer Fabrizio Brasca. “At the root of this issue is the ongoing struggle to fully digitize the supply chain and have a single source of data. For instance, with a real-time view of inventory levels across facilities, supply chain leaders can proactively mitigate the risk of stockouts and prevent orders from being cut, leading to a better end-customer experience.”

Key findings from FourKites’ report include:

• Only 45% of respondents are using supply chain data to make strategic decisions, while 14% say that supply chain data isn’t being used at all to make any type of decision
• 48% rate themselves as “not great” or “struggling” at digitizing their supply chain
• 43% struggle to integrate internal systems and have a single source of truth
• 42% are investing in technology in the next six to 12 months to de-risk their supply chains. Investments are even more pronounced among enterprise companies, where 70% plan to increase tech investment.
• Nearly 52% of companies are diversifying their supplier/provider base in their efforts to de-risk their supply chains

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